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Empower developers. Unblock designers. Unlimited capacity.

team

PM , UX Writer, BI. 

Role

Product designer

Ai ✨

onboarding

vs code

POC

+150% Increase in lines of code

CONTEXT

Users can't use vanilla JavaScript on Wix

problems

Steep learning curve for pro developers

(01)

Hard to implement for designers

(02)

Goals

⭐️

Marketing and PR

🎛️

Enable more complex sites

👩‍💻

Improve developer experience

Options
Code review step
Co-pilot
Chat bot

impact

effort

Together with the dev and product team we brainstorm ideas.

We then map them out using the RICE method based on UX and dev estimates:

Research 🔬

I build a POC using Wix and some code to test once we were happy with the initial sketches.

We opened this POC to a limited group of users to:

  • Gather their feedback

  • Study how they use the product

  • Better define their intents to refine our AI

the POC i built

Results 💁‍♂️

After the trail was over

  • We analyzed the users prompts and ratings

  • I conducted a series of user interviews.

User prompts

Generate code

Fix code errors

Documentation

Docs

We use this to onboard new developers in our agency

user interview quote 😁

Design

Based on the results I sketched a few different options for a solution.

My main considerations were:

  • Providing the most value for most users

  • Context in the user flow

  • Dev effort

option (01)

Panel events

High reach

Match user intent

Strong feature coupling

Build from scratch

option (02)

Panel tab

Position in the user flow

Accessible to designers

Limited screen space

The focus should be on devs

option (03)

Modal

Optimal screen space

Familiar experience

Takes over the entire experience

option (04)

VS Extension

Low effort

Proven similar products

Familiar to pro devs

Final design

The new VS Code extension in production

A VS Code extension was the most viable option.

I refined and improved it into a production ready design.

I used the user intents defined in the POC to increase discoverability.

I mapped all the user flows and designed them as well.

results

150% Increase in lines of code

(01)

Increase in user satisfaction

(02)

insights

You don’t need the “perfect solution” to make a great impact

(01)

Carrots were originally purple

(02)

10% Increase in CMS settings usage

Redesigning the security and permissions flow for Wix CMS

150% Increase in lines of code

Building Wix IDE's AI code assistant

Other case studies

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